Social media is a must for any business today, big or small. It...
- Is free, or at least cheaper than PPC ads
- Reaches a large audience
- Allows you to easily connect with your current and future customers
The problem is, many small businesses are not correctly executing or even planning their strategy on social.
Although organic social media reach is free, in order to see results you will need to invest a lot of time. Behind every great campaign is an even greater strategy.
When planning how to use social media for your business, be sure to avoid making these 7 mistakes: